A potential client came in for an appointment and we talked for a while. And then he said: “I’ll tell you why I came in to see you. It was because of your commercials. I thought you guys were sincere, and that’s why I called.”
People tell us they are impressed because they are meeting a “celebrity.” But that doesn’t give me much satisfaction. In fact, I am a bit embarrassed about it. Why? Because it doesn’t say anything about what we do as a law firm and how well we do our work. It also doesn’t reflect the concern we have for the issues that our clients bring to us, and our desire to make our clients’ lives better.
But this comment was different, and, I am pleased to say, something I also hear a lot. The commercials that we write reflect the input of those with whose problems we have tried to solve over the years. They reflect our clients trying to save their house, or their car, or their marriage that may be failing because of the weight of their bills. They reflect our clients trying to save their health. Some are working three jobs just to put food on the table and pay their utility bills. They reflect our clients trying to save their families; they would love to work a normal work week so that they can see their kids grow up, help them with their homework, be there for them when things are tough.
So when someone says, “I called you because I thought you would be the attorneys who really understand the problems I am having,” I feel good. Much better than being told I am a celebrity. We do understand, and we are here to try to do what we can to help.
That is what our advertising says about Steidl and Steinberg.